Community Now: The creative brief


By Andrew McManus



Six weeks ago, I was sent an email by Nick Sherman to follow “The Creative Brief.” He told me it was a way to share content apart from social media. Joining is simple. You click the link and it asks you for your email. Submit it and you’re in. I clicked the link and joined. Each week I’m sent a newsletter detailing artistic content going on in Portsmouth. Different ideas and visions for our future. I sat down the Nick and his wife/business partner Heather to learn more about their group.

First a little back story on Nick. He started out with his design work around 2013 (Nick Sherman Design), working on labeling with the Portsmouth Brewing Company. From there he went from commission work to commission work looking for like-minded talent to get together. He had the perfect partner in his wife Heather. It was clear in our meeting they bounce well of each other and share ideas. A compliment to one another. I did ask him if they ever had big disagreements when it came to their work. We laughed and said it was off the record but of course they do! He told me to put it in. So here you go. It’s not all rainbows and butterflies but the work the complete screams volumes to their talents.

I asked why he wanted to start “The Creative Brief.” Nick told me he wanted for weekly content to be available. Today we see everything coming from Facebook or various news websites. I’m guilty of that. This will be shared on my Facebook page when it goes to print. I like where his head is at. Interacting with the group weekly by email allows for something new to digest. He says there is an “underground force of art.” It needs to be tapped into.

I went back to his first post. Dated 11-12-19. It starts. “Dear Mr. Nick, You may have asked before, how do I achieve a good balance between my life and my art? This is a flawed question. “Later in the column we read this. “Do not aim for balance. Balance is a myth. – Even a burden! – If you’re so obsessed with balance, you cannot have freedom to follow creative whims. Imagine if you had to dedicate to every task in your life the same amount of time….8 hours a day at work, and 8 hours a day scrubbing toilet…Balance is nonsense.” This will give you an idea of the content. It ranges from intellectual thought to pictures of places around town with commentary on that as well. We see another comparing how he creates art compared to his wife. A love letter to both art and their styles. Each brief differs an brings something new to the table.

My hope is the movement with grow. Art to me is beautiful. It speaks love languages like no other and can be a way to express yourself, to destress, to put into images what you can’t put into words. I encourage my readers to look him up and delve into his articles. GOOD STUFF and THOUGHT PROVOKING. #ENJOYLOCAL

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By Andrew McManus

Andrew McManus is Operations Manager for Patties & Pints and its parent company Eflow Development.He can be reached at andrew@eflowdevelopment.com or 740-981-9158

Andrew McManus is Operations Manager for Patties & Pints and its parent company Eflow Development.He can be reached at andrew@eflowdevelopment.com or 740-981-9158