The Red Hat Society, an international playgroup for women approaching 50 and beyond, is celebrating its milestone 20th anniversary this year. Once thought of as a fad or “club for old women,” The Red Hat Society has defied stereotypes and proven that women of a certin age are bold, fearless and unafraid to meet today’s world head on together. Their rally cry, “Red Hatters Matter!” ensures the world knows they are no longer invisible within society, and they are not done yet. The society has become a gentlewomen’s movement embracing a renewed outlook on life filled with fun and friendship and a commitment to lifelong dreams.
The society has been the focus of major publications, 10 books (one of which reached the New York Times Best Seller list), television and other media, in addition to having the Red Hat Society brand appear on a myriad of products. The RHS was the focal point of the musical “HAT! The Musical,” that launched in 2006. It was recognize with an award by the Pop Culture Association and the American Culture Association in 2008 for their contribution to popular American culture. Pop culture status was truly achieved when the society was the focus of an episode on the longest-running animated series, “The Simpsons,” in which Marge Simpson joins a local Red Hat Society chapter. Perhaps the most impressive appearance The Red Hat Society has made is in the form of its first red hat and purple boa being displayed at the Smithsonian Institution’s Natural Museum of American History in 2011.
The Red Hat Society began with the gift of a red hat, and has grown into a universal symbol for women around the globe as they victoriously celebrate turning 50 years old and entering into the next phase of their lives. The social message behind the red hat has resonated with millions of women regardless of race, creed, occupation, age or socio-economis status. Today, it is commonplace to see Red Hat Society members frolicking and embracing life with their “sisters” in their signature bold colors as they continue to change the traditional notions of maturing women.
“The world said it couldn’t be done, that these women had passed their prime. The truth is the women of The Red Hat Society are trailblazers, committed to ensuring that their voice and desires are heard. They are from the boomer generation, one of the largest generational populations, which outspends other generations across all product categories. These powerhouse women are the matriarchs of their families, steering family decisions across all aspects of their lives. It’s an honor to represent these women who support and encourage one another,” says Chief Executive Officer (and Queen Lady Bug to the women of the society) Debra Granich. “We began as a playgroup for women, but have grown into a true support group where sisters rally around one another in times of celebration and need. It’s truly remarkable. Red Hatters Matter!”
In honor of its 20th anniversary, the society has launched its own social media app providing members the ability to search and connect wth other members on the go. The women of The Red Hat Society understand the need for change. Harnessing the power of the latest technology means members can come together both on and offline for the human connection they crave.