BSN SPORTS purchases Newberry

By Frank Lewis -

BSN buys Newberry Sporting Goods.

BSN buys Newberry Sporting Goods.

Newberry Sporting Goods, 1635 Gallia St., has been a fixture in the city of Portsmouth for 59 years. Now, it no longer exists.

BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods and apparel to the school and league markets, has completed the acquisition of Newberry Sporting Goods.

Newberry has been serving team customers since 1958. They are the leading distributor of team apparel and equipment in the southeastern region of Ohio, particularly in Scioto, Adams, Brown, Clermont, Gallia, Highland, Jackson, Lawrence, Meigs, Pike and Ross counties.

“We are thrilled to welcome Joe and Jerry Newberry to the BSN SPORTS family,” Terry Babilla, the company’s President, said. “With this addition, we add more quality team sports professionals to our team in Ohio. Their culture of great customer service and customized solutions for their team sports customers is a perfect fit with our 750+ sales professionals nationwide. We look forward to a bright future together.”

Joe Newberry, co-owner of Newberry Sporting Goods, reflected on the company’s operation in the city of Portsmouth.

“Over the past 59 years, any changes we have made to our approach to selling team sports have always been done with the goal of providing the best available service to our customers and area athletes,” Newberry said. “Joining the BSN SPORTS team is a giant step in that evolutionary process.”

Babilla was also complimentary of the transaction.

“With the addition of Newberry, we have added valuable teammates and premiere properties onto the BSN SPORTS platform across the United States,” Babilla said. “We will continue to seek out partners that share our values and have a passion for building lifelong relationships with our customers.”

Babilla said anyone interested in joining the BSN SPORTS team should contact Tevis Martin at or Bob Dickman at

Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales.

BSN buys Newberry Sporting Goods. buys Newberry Sporting Goods.

By Frank Lewis

Reach Frank Lewis at 740-353-3101, ext. 1928, or on Twitter @franklewisPDT.

Reach Frank Lewis at 740-353-3101, ext. 1928, or on Twitter @franklewisPDT.