Southern Ohio Medical Center (SOMC) sounds the “pink” alarm during the month of October for National Breast Cancer Awareness month with the annual ‘Paint It Pink’ (PIP) Campaign accompanied by a calendar of events for the month. T-shirts for PIP will go on sale on Sept. 30.
Wendi Waugh, administrative director SOMC Cancer Center & Community Health & Wellness, said PIP is a community wide opportunity to offer support to those struggling with cancer.
“PIP happens only once a year and not only does it raise awareness of the importance of cancer screenings it is a community wide opportunity to support those who might be battling the disease,” Waugh said. “Three in four families in our community are affected by cancer and therefore it is not likely that our own families won’t be affected. If they aren’t, certainly your neighbors will be. The only way to make a difference is to join together. This campaign does that.”
Kim Richendollar, RN, Breast Health Navigator of Cancer Services at SOMC, said PIP is all about awareness and encouraging women to undergo screening
“The entire Paint It Pink Campaign, of course is to promote breast cancer awareness, and to emphasize to women how important it is to get that screening mammogram, if you meet the qualifications,” Richendollar said. “So, for SOMC, that is kind of the importance to bring breast cancer awareness in our community and to promote mammography, because we know that breast cancer that is diagnosed in early stages is very treatable, and it can be curative.”
Paint it Pink Calendar
T-shirts go on sale at
SOMC Cancer Center
SOMC Gift Gallery
SOMC LIFE Center (all three locations)
Oct. 2, 2 p.m.
1 p.m. Registration starts
Paint it Pink Pike County
Grace United Methodist Family
Life Center – Waverly
Oct. 11, 4 p.m. – 6 p.m.
Free Breast & Cervical
Cancer Screening SOMC Cancer Center
Call 740-356-8234 to register
5:30 a.m., 8 a.m, 5:30 p.m., 6:30 p.m..
Breast Cancer Awareness WOD
CrossFit Alpha Pack
All Day Event Paint It Pink, Wear Pink!
Paint It Pink Wine Tasting Party Connection, 5 p.m. t0 8 p.m.
7:30 a.m. Registration
8:30 a.m. Bike/9a.m. Run/Walk
Paint It Pink 5K Run/
Walk, 10K Run, 10K Bike,
1-mile Survivor Walk
SOMC LIFE Center Register online at www.tristateracer.com
Paint it Pink Celebrity Softball Game at 2 p.m. at the Branch Rickey Stadium
PINK OUT Cooking Class Patterson Family Farm, 8019 Hayport Rd. in Wheelersburg at 7 p.m.
$35 per person Register online at
Reach Portia Williams at 740-464-3862, or on Twitter @PortiaWillPDT.