By Joseph Pratt
NEW BOSTON — Monday evening, 23 employees from New Boston Kentucky Fried Chicken (KFC) stood outside their building with buckets of ice water raised over their heads, effectively raising $2,300 for the Amyotrophic Lateral Sclerosis (ALS) Association as soon as they dumped the chilled water all over themselves, during what is called the ALS Ice Bucket Challenge.
The ALS ice bucket challenge was started by the ALS Association to raise funds. Once a person is challenged, they have 24 hours to complete their challenge, or donate $100 to the Association. Those who complete the challenge, donate $10. Those who take on the challenge then challenge others to take on the Ice Bucket Challenge.
KFC sent out a challenge to each branch, explaining that for every person who douses themselves with ice water from a KFC chicken bucket, the company would donate $100 to the ALS Association.
New Boston KFC called out some local businesses to take on the challenge, including Portsmouth Dairy Queen, Ray Shonkwiler and his crew at Portsmouth McDonald’s, Sugg and her crew at Hickie’s, and New Boston’s Tudor Biscuit World.
“We all participated to show a team effort of support for KFC and the ALS Association,” Shift Manager Tyler Lore said, who organized the event. “I wasn’t too surprised to see everyone show up. We’ve all been excited about it and have been talking about it for a week now.”
As of Tuesday, Aug. 26, The ALS Association has received $88.5 million in donations compared to $2.6 million during the same time period last year. These donations have come from existing donors and 1.9 million new donors to the Association.
“It is really cool to see businesses get behind a message like this,” Lore said. “It really allows the community to rise up and take part in what we are doing, as well as stand behind such a large national movement.”
Joseph Pratt can be reached at 740-353-3101, EXT 1932, or @JosephPratt03.