Scioto County Developmental Disabilities has a new look. The change came about, in part, because of the changing trends in services throughout Ohio. The move is also aimed at bringing the agency’s logo and branding more in line with its three-year strategic plan.
“It has been five years since the last organizational logo was adopted and so much has changed since then,” said Superintendent Julie Monroe. “We felt strongly that our logo should represent our path forward and are excited to roll out the new design.”
The new logo design, which was created in-house and adopted by the SCDD board at the July 20 meeting, was created after a series of focus groups with stakeholders throughout the community last year. It addresses the agency’s Mission, Vision and Values, adopted by the board earlier this year. Visually, it represents SCDD’s values of Efficiency, Quality, Partnership, Self-Determination, and Transparency. It was important to create a logo that addressed those ideas directly in a visually appealing graphic design.
“The design was inspired by inclusion, self-determination, changing trends in service, and the agency’s 50-year history of being here as a support for Scioto County residents with disabilities and their families,” said Community Relations Coordinator Lori McNelly. “We wanted to develop a visual that communicates who we are as an ever-evolving agency and the continued partnerships we will have with the individuals we serve.”
The shape is an abstract profile of a butterfly in muted purple and blue. With its positioning in the overall design, it invokes the idea of movement. We want the public to know they will always have a partner in SCDD. The blue slash under the image indicates moving water, which is a nod to Scioto County’s location on the Ohio River and, again, movement. We show our community pride while offering a fresh design element.
The tagline “Serving People for a Lifetime” was adopted after exploring the results of the focus groups. The new tagline accurately represents the mission of SCDD, which offers a lifetime of services to those who are eligible. In 2016, SCDD served 742 individuals of all ages and their families in Scioto County, and the yearly trend of those served is on the rise.
Projects impacted by the logo change include all letterhead and other print literature, online presences, and signage.
Reach Nikki Blankenship at 740-353-3101 ext. 1931.