The evolution of Mother’s Day shopping


By Frank Lewis - flewis@civitasmedia.com



This will shock you – I have lived in eight decades. Don’t wear yourself out trying to do the math on that. I was born in 1945. I am often asked by people who know I’ve been around that long, what part of my life has the fondest memories for me. I would have to say from the mid 50s to the mid 60s, and with good reason. Those were my young innocent years.

Of those years, events such as Christmas hold a place dear in my heart. But Mother’s day was really special. Back before everything was done online, when I shopped for my mother, it was a day long event because this was mom and I wanted to select the right gift. I also didn’t have much money, so I was selective.

You mother’s may find this hard to believe, but back then we thought anything used around the house, would thrill any mom. So the first choice was something she could use in the kitchen. Since I couldn’t afford an iron or a mixer, or something like that, I went for those secondary household items. Let it be known, even selecting secondary household items as gifts, this guy was careful.

That’s right, I was careful to choose the right color when I bought dish cloths. I matched the wallpaper in the kitchen. Hey, no one was going to say I wasn’t a sensitive guy.

In some years, I chose personal items like cologne. I could only afford the really cheap stuff, and I learned in later years, it smelled cheap too.

The one thing that stands out when I recall those years, is my mother always appreciated anything I bought her. Even matching dish cloths and cheap perfume brought a smile to her face. You see, with my mother, it really always was about the thought.

Nowadays, the evolution of American life is obvious in that one need not every step foot in a store to buy for mom. These days 79 percent of people shop online. To fine tune that for this column, 27 percent of people shop online for Mother’s Day.

Amazon is huge, and while we are talking about the recent trend to shop online, at the same time, major retail stores are posting disappointing quarterly numbers. Let’s be honest. When I was a kid, if I had access to online shopping, I would have done it too.

Now, some people will tell you it’s impersonal. But that isn’t true. When you fire up your shopping cart at a company’s website, you can still browse the shelves and find that “perfect gift.” It is no less personal than taking an item off the shelve to the checkout counter. Just be sure the site you are on is legitimate because, as you can imagine during a season like Mother’s Day, the unscrupulous people will be out in full force to get your money and your personal information.

Shopping methods may have changed since I shopped for mom in the 50s and 60s, but the sentiment is the same.

If you believe in love at first sight, sit down this weekend and remember who was the first person you ever saw…and give her thanks…and a hug…and a kiss…

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By Frank Lewis

flewis@civitasmedia.com

Reach Frank Lewis at 740-353-3101, ext. 1928, or on Twitter @franklewisPDT.

Reach Frank Lewis at 740-353-3101, ext. 1928, or on Twitter @franklewisPDT.